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Fast Chat: Y&R's Gonzalez on Shopper Marketing

Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R expects shopper...

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Y&R Names First Global Chief for Retail Marketing

Young & Rubicam is shifting from a regional to global approach to shopper marketing with the appointment of Jon Bird as global managing director of Labstore, the agency's retail marketing arm. To...

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Telefónica Shifts O2 Global Media Account to Havas Without Review

Back in July, Telefónica concluded a six-month review for global media buying and planning on its O2 business, selecting Publicis Groupe, much to the relief of incumbent ZenithMedia, which has handled...

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