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Fast Chat: Y&R's Gonzalez on Shopper Marketing
Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R expects shopper...
View ArticleY&R Names First Global Chief for Retail Marketing
Young & Rubicam is shifting from a regional to global approach to shopper marketing with the appointment of Jon Bird as global managing director of Labstore, the agency's retail marketing arm. To...
View ArticleTelefónica Shifts O2 Global Media Account to Havas Without Review
Back in July, Telefónica concluded a six-month review for global media buying and planning on its O2 business, selecting Publicis Groupe, much to the relief of incumbent ZenithMedia, which has handled...
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